Chris approached me to help design an app he’d been thinking about since he was a kid. His dad was a pilot, and was in and away from home non-stop. The golden rule was the roster, but they were incomprehensible, especially to a 6-year-old.
Chris had been accepted into the Qantas AVRO Accelerator Program. He had 12 weeks in total, and he was already two weeks in. We needed to build him something to present to investors at the end of the program.
I can’t take all the credit for this one
Unfortunately, I was tied up with other projects and not able to start working immediately, so I got some help from my designer friend Emila. She worked the first few weeks designing the wireframes and user flows, and then I took over. So I had a good base to start with.
Unfortunately, I was tied up with other projects and wasn’t able to start working immediately. Chris’ schedule was tight, so I got some help from my friend and excellent designer Emila. She worked the first few weeks designing the wireframes and user flows, and then I took over. So I had a pretty good base to start with.
A sudden re-brand
Out with the new, in with the newer
Chris had contracted out branding to an agency, so my first step was to start turning Emila’s wireframes into hi-fidelity designs using the branding as a base. However, it quickly became apparent that the branding didn’t suit the product.
We picked fonts, colours and icons and created a clean, coherent design system. Then, Chris dumped the original branding agency and hired Sash Singh to produce a new logo.
The new branding stemmed organically from the function of the app, rather than preceding the app, which is always a better approach in my opinion.
All features at all sizes
With such a short time, and wanting to cover as much ground as possible, we went with a web application (Vue+Django), but focused on mobile users. Large screen sizes show more information, but there’s nothing you can’t do on mobile.
dirty beautiful illustrations
Illustrations can really help explain features (pictures saying a thousand words, and all), and add some visual spice to an app like Aeroster that’s mostly text-based.
I used our chosen icon pack as a base to create some simple, beautiful illustrations that we could pepper throughout the app.